Shaun Milne – career biography

Shaun Milne is a media professional based in the UK.

In a career spanning almost three decades years, his writing and editing credits include work for the Wigtown Free Press, Stranraer News Agency, Cumnock Chronicle, Deadline News, Edinburgh Evening News, Scotland on Sunday, The Scotsman, Sunday Telegraph, Daily Mail, Daily Mirror, Sunday Mirror, Sunday People, Record PM, Scottish Daily Record, Sunday Mail, The Scottish Sun,, The Sunday Times, Scottish Television, STV Local, Glasgow Evening Times,, The Herald and Herald on Sunday.

He has participated in talks and debates about media for a range of organisations including Edinburgh Napier University, Glasgow Caledonian University, MiNetwork, Nesta, STV, the Technology Strategy Board and University of St Andrews, was previously co-presenter of media podcast Quiet News Day and an occasional guest contributor to both BBC Radio and Talk 107.

His career highlights including covering the war in Kosovo for the Daily Record where he reported from Kosovo, Albania, Montenegro, Macedonia, Serbia, later becoming Associate News Editor; reporting from the conflict zone in Sierra Leone as a reporter for the Sunday People; working as a reporter, News Editor and later Assistant Editor for the Daily Mirror in London and Glasgow, being appointed Managing Editor of agency Deadline News and recruited as regional editor and later promoted to editor for STV Local. He was later named as Editor, Advance and Stream Content, STV Group, as part of a newly formed digital publishing unit.


His blog – Milne Media – first began publishing on the platform Typepad in 2004 where it became required reading for sections of the journalism community, leading one commentator to dub him the ‘Roy Greenslade of Scottish journalism’. He remains unsure if this was meant as a compliment.

After a hiatus of two and a bit years, this latest site began publishing again this time on the free WordPress platform, using the Responsive design theme to help cater for mobile, tablet and desktop readers. The current design is from The Journalistic theme.

In July 2014 he announced he was leaving STV in October of the same year to seek new challenges and helped run the newsdesks at The Scotsman and Scotland on Sunday during their transition to a single editorial unit and supported post launch development of The National newspaper.

He moved into a new role as PR and Digital Media Director in April 2015 with Lucid PR with a remit to develop new business verticals around digital, PR and strategy, ahead of its highly successful relaunch as System2.

Following completion of this project, he joined the Scottish Sun as its Online News Editor.

There – in consultation with the head of digital – he helped introduced a digital first change management programme, realigning resources, bringing in new and emerging talent, integrating staff across the business and delivering improved performance across the board.

After this success, he moved to his native hometown of Edinburgh, joining The Scotsman Publications during a time of transition, helping with the recalibration of its news desk, reporting structures, digital output and community engagement work. He also led the expansion of its business output to daily, and the introduction of a weekly environmental focus page.

More recently he has worked as Assistant News Editor for The Edinburgh Evening News and The Scotsman before becoming first News Editor and later Assistant Editor for The Herald, Herald on Sunday and leading structural and platform changes for the publisher.

He was previously founding director of his own award winning design and publishing business, Planet Ink Ltd and is publisher of environmental site and founder of climate and mental well-being aware media consultancy, Skog Media Associates.

Away from work, he studies acting, photography and video; is learning to play the Scots fiddle and attempting to learn French as a student at Institut français d’Écosse.

His full career history and contact details can be found at his Linked In profile. He can also be found on Twitter @shaunmilne. His latest photography work is published at

Some of his more recent published work can be found at his MuckRack profile.

Editorial note: The contents of this site should not be seen as an endorsement by or reflective of the views of his current employers, clients or other associates. 

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