#IndyRef sees BBC Scotland add 26,800 followers on Twitter

They’ve been accused of bias, skulduggery and self-interest. But if there’s no such thing as bad publicity then the public funded BBC Scotland can call itself a winner.

In the six months since I’ve been recording social media stats in the Scottish media, @BBCScotlandNews has seen a 26,800 rise in followers on Twitter alone.

Still not enough to unsurp digital leaders STV, but by some distance the highest individual rise from all included.

Both the @NewSundayHerald and @EdinburghPaper boast rises in excess of 10,000 new followers alongside the @Daily_Record on 13,000 plus.

Leaders @STVNews added another 17,000 to its commanding total of 126,000 followers – and equally huge audience on facebook where 109,300 or so people have liked the page.

You can view all the numbers at this link to infogr.am.

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