Al Jazeera doesn’t do things by halves. It’s impressive editorially, it invests in quality staff and equipment and when it launches in places like the US, it digs in for the long haul.
And for the past four years of so it has been contemplating its digital future.
Not just online. Its website is already impressive. On air it broke the mould with The Stream, becoming really the first mainstream show to combine broadcast with social media.
Now it’s ready to aggressively push out its new video, app and commercial strategies with the launch of AJ+
You can read an in depth summary here via Gigaom and view the promotional video from AJ.
For those in this space, it’s a must read. It’s very impressive stuff.