This story about People Power Cinemas in the UK is not just a good read, but I’d wager an indicator of how social media and community savvy business can be positive and progressive disruptors in more than mainstream media.
It’s a trend – people expect choice in their consumption, they want to exert influence – and the smart business leaders will adapt their products, or better still add to those which remain successful, to match this personalisation.
Sure, in this case it’s great having Netflix or Box Office and such like. But sometimes you just need an excuse to go out and have popcorn. It’s called social for a reason.