Scotland has traditionally sold more newspapers by head of population than any other part of the UK. But as well as the battle of the news stands, those same titles are also now engaged in an air war for dominance on social media.

Here, for reference, is the top 40 most popular Scottish newspaper Twitter accounts for the week beginning Sunday, January 12, 2014.

The Scottish newspaper Twitter Top 40

@Daily_Record
FOLLOWERS: 40,634

@TheScotsman
FOLLOWERS: 33,553

@edinburghpaper
FOLLOWERS: 28,686

@TheHeraldPaper
FOLLOWERS: 21,927

@HeraldScotland
FOLLOWERS: 14,177

@ScottishSun
FOLLOWERS: 13,658

@TheEveningTimes
FOLLOWERS: 12,746

@scotonsunday
FOLLOWERS: 11,993

@scotsman_arts
FOLLOWERS: 11,672

@newsundayherald
FOLLOWERS: 11,559

@scotsmannews
FOLLOWERS: 10,077

@EveningExpress
FOLLOWERS: 9375

@scotsunsport
FOLLOWERS: 8604

@thecourieruk
FOLLOWERS: 8414

@pressjournal
FOLLOWERS: 7829

@hsnewsbreak
FOLLOWERS: 6108

@courier_dundee
FOLLOWERS: 5093

@greenocktele
FOLLOWERS: 4641

@Record_Sport
FOLLOWERS: 4616

@Evening_Tele
FOLLOWERS: 4027

@DR_Rangers
FOLLOWERS: 3256

@ScotExpress
FOLLOWERS: 3050

@Sunday_Mail
FOLLOWERS: 2298

@scot_business
FOLLOWERS: 2272

@HeraldEdinburgh
FOLLOWERS: 1973

@PDEOfficial
FOLLOWERS: 1731

@DR_Celtic
FOLLOWERS: 1304

@SundayTimesScot
FOLLOWERS: 819

@hspolitics
FOLLOWERS: 712

@scotsmandebate
FOLLOWERS: 697

@splashthenews
FOLLOWERS: 661

@ts_sport
FOLLOWERS: 658

@scotsmanpics
FOLLOWERS: 637

@HeraldPictures
FOLLOWERS 530

@hsbusiness
FOLLOWERS: 524

@Sunday_Post
FOLLOWERS: 503

@heraldsocial
FOLLOWERS: 321

@DTScottishSport
FOLLOWERS: 274

@scotDMsport
FOLLOWERS: 254

@scotMOSsport
FOLLOWERS: 56

FURTHER READING

READ: View this list as an interactive chart instead.

READ: 18 Scottish newspaper facebook pages for you to like

NB: Follower counts correct as of 11pm, Sunday January 12, 2014, and relates to national, regional, evening and Sunday newspapers only.