What two years behind a paywall has taught the New York Times

“We didn’t design this model to support print but in fact what we’ve seen is an increase in home delivery subscriptions, in particular on Sundays, for the last several ABC periods since we launched and an improvement in trend in terms of print cancellations and retention and that has been a surprise to us.” – Paul Smurl, general manager core digital products, NYTimes.com



Categories: Media philosophy & trends, Paywalls

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