THE Middleton Press may be smaller is size than its national cousins, but in many ways it is bigger in digital heart.
This series of blogs from its editor and team is well worth a read for anyone wondering how to make the leap towards a web first strategy.
It is a great example of how a modest sized publisher wrestled with the problems confronting many similar news groups looking to adapt.
But as good as it is to see organisations switch onto web first, I fear relegating print offerings to a by-product regurgitating old news from online will do nothing to sustain circulation, quite the opposite.
Surely those pursuing web first can compliment that strategy by moving the story on in print with the kind of deep analysis, imagery and comment in a way which historically made newspapers valuable in the first place?
Break the news, update it on the web – yes.
But there is still a place for a news magazine style product on the newstands too, as long as their remains a readership wanting to buy it.
It would take a degree of careful planning, imagination and perhaps printing every other day rather than daily.
Yet if content is still king, strong new writing and not scraps is what will give newspapers a fighting chance in a digital age.
As my previous post alludes, consumers will dictate the pace of change.
Until then, it would be wrong not to offer the best products we can.
Categories: Media philosophy & trends