It’s the economy stupid as FT shows only sign of circulation growth in Scotland

IT'S the economy, stupid.

Or at least it could be given that every single daily and Sunday newspaper has seen a fall in its average net circulations (including giveaways) with the exception of the Financial Times.

The reigning UK newspaper of the year may only have added a hundred odd copies to its sale but it is significant given the subject matter it concentrates on.

Meanwhile the Sun's lead over the Daily Record took a slight dip, but it remains in pole position, while The Herald made a brave attempt to keep its end up.

September ABCs – Average Net Circulation (including free giveaways)

KEY:    RED (FALL)   GREEN (RISE)

DAILIES     SEPT 09     AUG 09

Scottish Sun       361,244 (368,097)

Daily Record       311,508 (314,279)

Scottish Daily Mail     115,940 (118,110)

Scottish Daily Star             88,134    (90,501)

Scottish Daily Express           69,802    (72,179)

The Herald      56,799    (57,932)

The Scotsman    46,501    (49,676)

The Times  26,350    (29,100)

Scottish Daily Mirror         27,070    (28,082)

Daily Telegraph    23,730    (25,497)

The Guardian      15,452     (16,593)

The Independent         7556       (7677)

Financial Times       4458      (4332)

SUNDAYS  SEPT 09    AUG 09

Sunday Mail           380,581      (389,475)

Scottish News of the World  305,758       (315,534)

Sunday Post  237,355   (241,075)

Scottish Mail on Sunday     96,761         (98,115)

Sunday Times Scotland     68,610         (70,349)

Scotland on Sunday    56,514    (62,149)

Sunday Herald     42,665         (43,877)

Scottish Sunday Express        39,369     (41,457)

Scottish Daily Star – Sunday  28,510         (29,918)

Scottish Sunday Mirror       23,447     (24,418)

The Observer  21,034     (21,614)

Sunday Telegraph   20,011   (21,220)

People     15,500   (17,007)

Independent on Sunday        6282     (6879)



Categories: Blogs

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1 reply

  1. I don’t think it’s August to September you should be checking — the real story is in the Year-on-Year figures.

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