No to churnalism, yes to getting it right, finally.

IAIN Bruce over at Revolver PR has his say on charging for online content claiming the Murdoch masterplan is 'folly'  if Rupert hopes to have the masses paying for what he calls churnalism.

Bruce adds: "I’m not sure what the problem is with the traditional media’s headset when it comes to online, but they’re fast running out of time to get it right." 

That summing up, at least, is something most should agree on.

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