THE huge losses in profit, circulation and online traffic made it almost inevitable.
But as predicted it seems operations at The Scotsman and Scotland on Sunday are to merge.
In an interview with Media Guardian editor John McLellan also argues against a web first policy.
He does, however, talk about the possibility of taking video content from the BBC.
Production and subbing pools will be merged within the next week and the Glasgow office on St Vincent Street is being relocated, he says.
But no mention as yet of so far unsubstantiated rumours being circulated in the trade that secret talks may be ongoing about possibly sharing editorial resources with a rival Scottish newspaper publishing group.
Clearly that won't be News International who, having seen the Scottish Sun emerge as top dog in the daily market, are now focussing their attentions on the Scottish edition of the News of the World.
Cutting the cover price, increasing pagination and securing more and more exclusives are all firmly on the agenda as it looks to close the still substantial gap on the Sunday Mail.
Categories: Media philosophy & trends