IAIN Hepburn of the Scottish Daily Record has won the first digital journalism prize at the Scottish Press Awards.
And quite bloody right too.
He has helped drag its once sorry arsed, piss poor web offering out of the internet sewer and turn it into something less foul-mouthed.
Stats have gone through the roof and his blank expression of 'don't be so bloody stupid' must surely now be registering with those in management who even try to understand his Jedi like capacity for online.
If only he had a budget, staff and the co-operation of colleagues, who knows what he may be able to achieve with the site.
Maybe now someone else will swoop and he'll get the chance.
It might be a brave new world they are ushering in at the Trinity Mirror titles, the web might become the future.
But like the rest of them , you can't help but notice the supposed saviours of the group are swimming against a tide of couldn't care less.
Which must surely make his achievement all the more remarkable.