IS this the future of how we supply editorial content to our newspapers?
- News companies need to focus more resource on creating “premium” content. I defined premium content as editorial that is both scarce and in high demand.
- “premium” is NOT just star writers. A premium writer is any journalist who goes out of his/her way to make their writing exceptionally valuable – whether that’s by writing a great blog or by generating scoops.
- Students of journalism need to think harder about how they will make themselves useful to news organisations. What ”premium” do they offer?
There is little value in journalists who write commoditised content – editorial that is widely available and therefore of limited value. News companies are more likely to simply take such content directly from wire services, such as the PA or AP, rather than employ journalists who add little or no value to the wires.
I don't think he's wide of the mark in terms of how content will be sourced by news managers in the future or of how the journalists of tomorrow will have to adapt in order to ensure they capture one of the ever diminishing number of jobs.
Categories: Media philosophy & trends