THIS Sunday marks a truly historic, inspiring moment in the media industry.
An entire 24-hours devoted to those dedicated professionals who daily chip away at the coal face of truth; expose the corrupt and defend the weak.
Yes, ladies and gentlemen. February 15 is the official Hug A Journalist Day.
From 11am people across the globe are being invited to show their love for those working in the trade by hugging reporters, photographers, cameramen/women, editors, producers, cartoonists, columnists, designers, illustrators, artists, clerks and stringers.
Then they are being asked to buy a paper or visit an associated website and stay there for half an hour – a virtual hug, if you will.
It's all just a but of fun on Facebook, but you can check it out here.