Summer usually sees a decline in newspaper circulations, but that clearly isn’t the case online.
Records have been getting smashed left, right and centre and, for the first time, the celebrity packed Mail Online has been crowned king of the web.
It beats down both telegraph.co.uk and guardian.co.uk, largely owing to changes in the use of SEO and – crucially – the recording of the data with no industry standard as yet.
Get ready for the battle to hot up over the next quarter.
Full details are available from MediaGuardian here.