Just last week this blog highlighted The Scotsman’s green crusade that looks likely to be dominating its news pages in the months to come.
The point was to warn against taking on such a campaign without putting its heart and soul into it like so many before, to avoid trying to win ‘cool points’ and ‘respectability’ by simply jumping on the bandwagon without thought or sincerity.
Their opening salvos were adequate, almost clever, but not quite earth-shattering.
But maybe there is hope?
They are in the process of recruiting an Environment Correspondent to the newspaper.
The person they require apparently “should have a track record in covering this increasingly fascinating area of the news agenda, and be able to demonstrate that they have developed a diverse range of contacts.”
Or, to put it another way, they need green stories fast so if you’ve a few in the bottom drawer and a load of contacts who’ll lob us a few more – you might very well be hired.
Obviously newspapers like any other industry suffer changes in personnel from time to time.
But you’d have thought that they would have considered a steady and stable environmental corr might be something of a pre-requisite before climbing into bed with the Scottish Government for the first high profile campaign of the New Year.
Categories: Scottish Media Jobs