HeadLine: BIG MESSAGE
The Mirror, 24/11/2000, p17
by SHAUN MILNE
BIG Brother victor Craig Phillips launched the Christmas campaign
against drink-driving yesterday by telling how his father was killed by
a drunk at the wheel.
He said: “I’m backing the campaign as I know from bitter experience how
drink-driving can wreck lives.
“I was 13 when my dad was knocked down and killed. It shattered our
family. The memory of his loss is hardest to bear at Christmas.
“My message is simple – don’t drink and drive this Christmas. Don’t
take the chance of destroying a life and a family.”
Craig – who revealed his family tragedy in The Mirror two months ago –
spoke out as the Government unveiled a series of TV adverts featuring
real life road accidents in the annual blitz on drink-drivers.
Among the graphic images are ambulance crews trying to resuscitate a
crash victim, wrecked cars and the harrowing effect on rescuers. Cliff
Richard’s Mistletoe And Wine, Roy Wood’s I Wish It Could Be Christmas
Every Day and the haunting carol Silent Night play in the background.
The commercials will be shown from November 27 to December 31
accompanied by postcards in pubs and adverts in men’s toilets.
None of the victims’ families has been approached for permission to use
the scenes. But no one featured can be identified.
Transport minister Lord Whitty said at the London launch of the pounds
1.9million Think! campaign: “We believe these commercials will hammer
home the message that drinking and driving can wreck lives.”
Echoing the campaign slogan, the minister added: “Drinking and driving
is one Christmas tradition we can do without.”
Lancashire Chief Constable Pauline Clare, of the Association of Chief
Police Officers, said: “Society must reject drink-driving.
“Refuse to be a passenger if you know the driver has been drinking.
Show your disapproval by reporting offenders to the police.”
Last year, 420 people were killed and 2,430 seriously injured in
drink-drive accidents. The death toll was down from 460 in 1998.
A total of 120,300 people were breathalysed last December, with 8,900
testing positive. The number of positive tests per year has dropped
from 20 per cent in 1989 to 12 per cent last year.
In his Mirror interview Scouser Craig told how his father Leslie, 49,
was killed yards from his home as he walked the family dog.
Craig said: “I experienced a mixture of all sorts of feelings. But
mainly it was devastating grief.”
Categories: Daily Mirror articles